Globally, Yamaha Motorcycles has a performance oriented brand image and is known for their technological excellence. But thats not the case for Yamaha India with their damp and not so exciting current line-up of bikes. Realizing the power and growth potential of the Indian 2-wheeler market, Yamaha is bent on re-establishing themselves in India, only this time aiming for the brand image rather than going after mass market sales. As part of their strategy YMI recently launched the world class YZF R1 and MT01, furthermore Yamaha will be launching 3 new bikes in India in 2008.
Yamaha YZF-R15:
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Yamaha FZ (150):
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Yamaha Gladiator Type SS / RS:
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Current Yamaha Gladiator will be available in two new variants - Type SS (Stylish & Sporty) & Type RS (Racing Sports) and these bikes will have the 125 cc engine block. Yamaha says SS & RS have 26 improved features to make them dynamic and best performing bikes in their class. Gladiator Type SS / RS are to be commercially launched in India by the end of February 2008.
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